Forensic Conversion Optimisation Using Event and Session Analysis
A commercial website exists to fulfill a business purpose. This means that their function in life is to encourage users to do the things that will result in an event that will lead, directly or indirectly, to some revenue being generated - this could be a sale or booking, a social interaction like a friend request, a form completion or a downstream referral. If your site is doing its job properly it will deliver an intuitive, consistently good experience for every customer segment.
In this paper we cover the basic principles of forensic event and session analysis and help you understand the best ways to employ these techniques to fix problems with your key journeys and transform your conversion rate.