The customer acquisition strategies adopted across many sectors will now place key emphasis on price aggregator and comparison sites in the UK such as GoCompare and Confused.com. This may often account for a larger proportion of customer acquisition spend than ‘traditional’ paid search with Google.
In addition to real people, your website will receive data requests from other partner websites.
This web services traffic is an important source of business for you but your existing analytics is completely blind to this. That's why you need to understand just as much as you do about your direct customers.
With UxCapturePLUS™ we can capture the requested and completed XML formatted exchange.